When you think of social media, sites like Facebook and Twitter probably come to mind immediately.

“Bulk WhatsApp was built with keeping in mind small and big businesses alike”

When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users. And increasingly messenger apps are being used for marketing.

And with more than 1.5 billion monthly active users around the world, WhatsApp is the leading social media platform. That kind of market penetration is not something one can ignore.

But how effective is WhatsApp for marketing?

1. Whatsapp through a relatively unchartered territory in terms of marketing, is the new frontier for marketers to battle it out. This is where BulkWhatsapp comes in.

2. The best reason to use Bulk WhatsApp is that many of your customers are probably already using it.

3. More than 60 billion messages are sent through WhatsApp every single day. Surprisingly, users of WhatsApp and similar services are willing to engage with businesses.

4. 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses as it’s more convenient. The same survey says that customers are more likely to shop with a business they can message directly.

Bulk Whatsapp offers marketers a golden opportunity to connect with customers as well as potential customers and turn them into legitimate sales leads. Marketers can send up to 1000 word long messages along with audio, video and images. This is essentially crucial which makes it a better alternative to SMS marketing and much more effective one. Studies have shown consumers react more positively to visual cues like colour, images and audio. This also helps marketers to communicate their messages even more effectively. What more? All of this at just one click. All you have to do is add the numbers and send everything at once.

Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us so any marketing campaigns should reflect that.