Sunday 18 September, 2016
SEO stands for search engine optimization. But what exactly does it do? And why are people around the world gung-ho about this technology?
“Content is King if we target with the right KEYWORDS”
SEO stands for search engine optimization. But what exactly does it do? And why are people around the world gung-ho about this technology? To understand this we have to go to the very beginning. Let’s break down the definition, shall we?
“SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Quantity and quality while two equally necessary elements to determine the success of a business, mean very different things. While the quantity of customers is imperative for businesses as it showcases growth but the quality is just as important.
To put it in terms of SEO. A customer who is looking for apples and the one who inevitably lands on the Apple electronics page is neither the person who the website was meant for nor was his search a success.
Instead, you want to attract visitors who are genuinely interested in the products that you offer. Those are the quality clicks and potential customers. The one SEO means to target.
When we think of searching for something, we immediately go to GOOGLE or Yahoo search. But have you ever thought of how Google displays the closest possible results? That’s the magic of SEO or rather the innumerous SEO experts working behind the scenes along with Google’s algorithm along with its crawlers that tries to match all that data with your query.
This is why SEO is important. It’s the marker that separates your website’s identity on the internet and helps drive the right amount of traffic to your business. But if SEO does its job right it will also improve unpaid results and exclude direct traffic/visitors and the purchase of paid placement. It’s targeted advertising but one that works on the down-low but is most beneficial to drive customers to the things they are looking for most effectively. It’s like the online version of helpers, who guide you through the internet.
